Nitika Babani

Nitika works across digital marketing, brand development, content strategy and business development to strengthen the firm’s presence and support its continued growth.

With experience spanning startups and professional services, Nitika brings a combination of creative thinking, strategic insight and commercial awareness to her work.

She has a particular interest in using data and consumer insights to develop marketing strategies that deliver measurable business results.

Nitika holds an MSc in Strategic Marketing from Cranfield University, where she developed her expertise in brand positioning, consumer behaviour and marketing strategy.

Outside of Work

Nitika enjoys experimenting with new recipes, exploring fashion and discovering new places. She also has a keen interest in creativity, branding and emerging digital trends.